Enterprise SEO Metrics: What to Track and Why
SEO strategies for your entire business aren’t easy, requiring attention to detail in every website update or social media post to ensure search engines direct organic traffic your way. However, unless you gather enterprise SEO metrics, you can’t gauge the success of your strategy or make impactful improvements.
To help you find what you’re looking for, we’ve organized this post into the following sections. Use the links below to jump to them:
Benefits of tracking SEO metrics
Analyze your SEO metrics for competitive insights
What are SEO metrics?
SEO metrics show the success of your online enterprise and particularly the likelihood of your business web pages being found through search engines.
There are various categories of SEO metrics to track, giving you different information about your online pages. It’s not just your organic traffic, but also aspects like bounce rates, identifying broken links, and finding duplicate content issues that help you boost your Google ranking.
With this in mind, here are five SEO metrics you should be using to maximize your insights.
1. Pages driving traffic
The concept behind having any sort of online presence is to drive relevant traffic towards your website. However, not all web pages are created equal, and some will be more effective at driving organic traffic from search engines.
Monitoring this metric informs you of pages not receiving the traffic you anticipated, as well as those consistently increasing traffic through search term results and search engine optimization.
Using enterprise SEO services can help provide a deeper insight into your content performance and why certain pages aren’t driving the traffic expected of them. From looking into the use of keywords throughout your pages to assessing content decay, enterprise SEO finds ways to boost your organic search performance, ranking your content higher in results, and making more of your pages visible.
2. Crawlability issues
Checking this metric can show where your pages have technical site issues, as well as review historic data concerning your site crawlability. These can show you the sources of SEO issues, whether they be broken links, server errors, or redirecting your traffic.
It’s likely that at some point you will face larger technical issues, however, if you’re consistently seeing large quantities of crawlability errors, that suggests there’s likely to be a bigger issue with your enterprise SEO campaign.
Use an analytics application to identify where website pages aren’t loading within the first three seconds, as that can have a significant impact on conversion rates. Likewise, utilize Google Search Console to ensure your pages are indexed and links from search engines don’t have any issues reaching your enterprise website is vital. Checking on these kinds of metrics regularly should see your crawlability issues reduced, improving your overall SEO.
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3. Traffic engagement
This metric can be gauged through a combination of factors, giving you real-time insight into how organic traffic reacts to your web pages.
Looking at time spent on page and bounce rate in combination shows how deeply viewers engage with your content. The longer the time spent on a page and fewer bounces, the more useful your pages were in your visitor’s search journey.
As well as helping you track traffic engagement, enterprise SEO service providers like accelerate agency can use analytics to identify new ways of engaging organic traffic and reducing bounce rates. Make sure to work on your content marketing for both onsite and through other enterprise websites and blogs, using clear signposting of your enterprise website, whilst constantly working on content creation.
Competitor analysis can also reveal how others in your industry attract traffic and provide actionable insights on how to optimize your own online engagement.
4. Repeat visits
Those returning to your web pages multiple times show loyalty to your enterprise. That signifies success in SEO and that you’re reaching the customer base your products or services are aimed at.
Calculate this metric by dividing the total number of page views by the number of viewers, leaving you with the average number of views per visitor. When high, this number suggests your content body attracts organic traffic, uses appropriate keywords, and provides a good user experience.
Search engine optimization done right should increase your web page content views. However, even this doesn’t guarantee repeat visits or loyalty. If traffic to your site isn’t translating into organic conversions, there’s room for improvement with your SEO strategy.
Here at accelerate agency, we provide proven enterprise SEO services that boost repeat visits from organic traffic through the creation & optimization of content, focusing on actionable insights that truly engage readers and generate conversions.
5. Backlink profile growth
Monitoring the backlinks your web pages accumulate over time helps to measure content performance and suggests the level of trust that other domains have in your services and pages.
The more backlinks there are, the more authoritative your content is and the higher search engines will rank your pages in search results. Over time, there should be more link building to your website, as your enterprise becomes regarded as a specialist within your industry.
Applications such as Google Analytics run backlink analytics, showing where outside domains link to your web pages and how often. Work on your internal link building too, to provide logical pathways through your website.
Similarly, enterprise SEO agencies can work on your site taxonomy and grow your business’s backlinks on other domains through enterprise marketing and guest posts, boosting your organic search performance and traffic.
Benefits of tracking SEO metrics
With SEO optimization as an enterprise, staying aware of metrics is essential to continue improving content performance and facilitating traffic conversions. Adhering to search engine specifications for optimization is essential when trying to increase your websites organic digital footprint. Without this, organic leads will take a hit, impacting your business.
Gathering and using insights effectively gives clarity and focus to your SEO strategy. Rather than randomly plugging in thousands of keywords and hoping for the best, your marketing and content teams can use tactical SEO to deliver impressive results. Results that regularly outstrip those provided by PPC:
Similarly, SEO metrics point to other areas you can improve, from fixing broken links to looking at the entire search landscape. This helps maximize your resources to promote business growth and success.
Analyze your SEO metrics for competitive insights
Of course, the metrics you focus on and the analytics software you use depend on your overall SEO goals. For instance, Adobe Analytics focuses more on the customer journey, whereas Google Analytics centers on enterprise websites and how they perform with search terms.
Making use of enterprise SEO agencies, like accelerate agency, can give you a true sense of your SEO and content marketing, helping you to make improvements based on data.
Without regularly evaluating SEO metrics, you won’t know how you can improve or where you need to.
Easily start to optimize your enterprise website today, using analytics and competitive insights, by working with accelerate agency. By taking a holistic approach to SEO, we look into all the above SEO metrics, and more, providing an actionable SEO strategy.
