SaaS Content Marketing Agency

On its own, content marketing is about creating and distributing content to promote interest in a brand and its products.

That doesn’t mean investing in tons of PPC ads; the idea is to pique the interest of potential customers, so they’re more likely to remember your name and later become paying customers. Content marketers raise brand awareness with the goal of boosting future customer acquisition.

This content can take many forms. Some of the most popular ones include blog posts, newsletters, case studies, videos, and many more.

So, what’s that got to do with SaaS?

To put it simply, SaaS companies use content marketing as part of both their overall inbound marketing plan, and as a key point in their SaaS SEO strategy. That’s because every time a SaaS brand puts out a piece of content, they’ve got the chance to incorporate keywords either into the body of the piece, or into the surrounding text.

Putting more work into SEO (search engine optimization) ensures that a brand becomes more visible. That’s why it’s particularly important to SaaS businesses, which rely on online visibility to sell their product.

In other words, SaaS companies need content marketing to keep ranking highly in the Google searches of their target audience.

Any content marketing strategy relies on content creation. It’s got to be high-quality content, too. After all, the goal is demand generation (and resultant lead generation). Demand won’t rise if you’re not putting out quality content.

The exact type of content you should be creating is quite flexible, content types marketing firms may focus on include:

• Video content
• Written content
• Visual content
• Audio content
• Material combining all of the above

To begin creating a SaaS content marketing strategy, your marketing team will have to identify the shape that the strategy is going to take. Are you focusing on running an email marketing campaign, or is your marketing plan focused more on social media sites like LinkedIn and TikTok? Which keywords will the content be SEO optimized for?

Once you’ve answered both of those questions (and done at least some keyword research), the next step is to get in touch with a digital marketing agency, specifically a content marketing agency if possible.

They’re highly specialized in the art of content marketing. That means they can take your teams’ ideas and transform them into a strong strategy that will bring in lots of qualified leads.

For some businesses, especially startups and low-budget companies, hiring a marketing agency for full-service help might not be feasible. That doesn’t mean those businesses should neglect the value of an agency’s marketing services—it only means they need to strategically plan when to employ those services.

For maximum impact, ensure that your marketing strategy passes through the hands of an expert agency at least once before it gets implemented.

Content marketing is critical in driving website traffic, as well as in boosting conversion rates. That’s why it’s no surprise that it ranked second in a recent list of most important marketing skills, beating out the nearest competitor by a wide margin.

The faster a SaaS business hopes to grow, the more emphasis it should place on its content marketing strategy. That’s because content marketing is one of the best ways to increase a SaaS business’ MRR (monthly recurring revenue). After all, there’s no faster way to increase your revenue than by securing more new MQLs (marketing qualified leads) each month.

The best part is that content marketing covers lots of areas. It can help you draw in new leads, as we’ve just established, and it can also help you keep existing customers engaged. Excellent quality content can even persuade regular customers to become brand loyalists.

Nobody knows the world of SaaS content marketing like specialized agencies. They can help you at any stage in the marketing process, and are experts at bringing consistent, sustainable growth to your company.

Think of SaaS content marketing agencies as the ultimate tools for growth marketing.

Let’s go back to the “any stage in the process” bit for a moment. A SaaS growth agency knows the conversion process inside and out, from the initial acquisition, through, monetization, to eventual retention.

No matter which one of these you need a hand with, agencies have your back. They work with hundreds of software companies like yours, from B2B SaaS companies to CRM (customer relationship management) businesses, every day. The value of their experience can’t be overstated.

Another way in which SaaS content marketing agencies help is by identifying your pain points and helping you fix them. That means that in addition to driving your SaaS growth, they can eliminate your weaknesses and help you stand out from the competition.

First of all—and perhaps most importantly—every SaaS marketer needs to consider what they want to get out of their content marketing agency. A great way to do this is by asking a few simple questions.

Perhaps the most important question is which stage in the conversion process will be the focus of the strategy. Is the content geared mostly towards existing customers, thereby helping with retention? Is it meant to push casual browsers into making a purchase? Are you creating content with the aim of raising awareness and starting to drive conversions?

Each of these stages comes with a different set of requirements, and each one influences how you approach the process of choosing an agency to work with.

Let’s say, for example, that you’ve found an agency that does brilliant work with SaaS landing pages and related web design. That’s a deciding factor for anyone who’s looking to work on the earlier stages in the funnel. On the other hand, if your focus is on retention, landing pages might not be your number-one concern.

As a general rule of thumb, there’s nothing preventing you from messaging or calling representatives of an agency and setting up an initial meeting. They can tell you about the agency, and you can see whether they’re a good match for you.

It also can’t hurt that some agencies, like accelerate agency, offer expert consultations for businesses contacting them for the first time. That goes for all businesses, whether they’re in the customer service or B2B SaaS sector, or fit somewhere else on the business spectrum entirely.