SaaS SEO Agency
Is Your SaaS SEO agency
delivering results?
Want more leads and MRR?
Our clients have seen 120x ROI and 40% increase in ARR
The best SaaS SEO agency to accelerate your sales
As an expert SaaS SEO agency, accelerate understands the complexities of the Software as a Service niche. We work with businesses across the industry to boost website traffic, build client relationships, and deliver growth.
Trusted by:
Leading SaaS companies from around the world have reached their marketing goals with us
"The number of high authority links we've secured for our pages has been stupendous, as well as the growth in traffic, and we are looking forward to fully implementing the extensive optimizations to our website in the coming few months."
Pohan Lin
Senior Localization Manager (Web Marketing) | Databricks
"The work done by accelerate agency far exceeded our expectations and has provided excellent ROI. We operate in an extremely competitive SaaS niche with a lot of established players, but with accelerate's help we've turned SEO into an effective sales channel in a matter of months."
Grace Lau
Director of Growth Content | Dialpad
"Working with the accelerate agency team, we've seen an increase in the SERPs, an impressive boost in organic traffic, boosted authority from genuine link building, and exceptional, agile customer service and support."
Kate Priestman
Head of Marketing / Global App Testing
Increase growth with tailored strategies from an expert SEO agency for SaaS business
As a specialist SEO agency for SaaS companies, we know how to stimulate and sustain growth for businesses in your industry.
As a top SaaS SEO agency, we deliver technical, onsite, and offsite elements that will vault your pages to the top of the SERPS and your solution to the forefront of prospects’ minds. With the accelerate agency 360° approach to SEO strategy, you can be sure that all angles will be covered.
01. Advanced technical SEO auditing
You can only reach your goals by knowing where you’re starting from. That’s why our SEO agency for SaaS always starts with a thorough technical audit of your pages, marketing channels, and more.
Our expert team can then build a uniquely targeted strategy from an in-depth understanding of your current SEO and marketing position.
02. Analyzing keyword gaps
Keyword gap analysis is critical for SaaS companies. We use your own data alongside that of your competitors to identify advantageous opportunities for growth.
This analysis identifies high-reward keywords that can be targeted with quick-win optimizations as well as overlooked keywords that can contribute to your long-term marketing strategy.
03. Competitor intelligence research
No matter how much work you put into your own website, the actions of your competitors can still majorly affect your SERP position.
With our comprehensive competitor intelligence reports, you can identify where and how your rivals may be beating you and where they fall behind, allowing you to better tailor future marketing efforts.
04. Al-assisted content analysis
Once again, this step in our SaaS SEO agency process supports growing from an understanding of where you currently stand.
Using AI tools, data, and expert insights we perform a deep-dive into your current content and it’s performance. From this foundation, we deliver top-tier content that creates results.
05. On-page optimization
With the previous steps setting us up for success, we can target the optimization of your site and improve your rankings and conversions.
This multi-layered endeavor includes improvements to page structure, internal linking, structured data, and keyword targeting within the content itself. Brought together, these optimization strategies show you where to strengthen your content and raise your SERP rankings.
06. Content structuring and creation
Going hand-in-hand with content optimization is content creation. Whether you create your content in-house or take advantage of our team of experienced SaaS SEO agency writers and editors, having a content strategy guided by our in-depth analusis allows you to avoid cannibalization and ensure all your content works together toward your marketing goals.
07. Link building
All the top SEO agencies for SaaS know that link building with high-authority domains is a huge driving force for SERP success.
At accelerate agency we create high-quality content targeted to your audience that is just what high-authority websites want to link to. Moreover, our specialist outreach team knows how to make sure those links happen.
08. Content outreach and partnerships
As a well-established B2B SaaS SEO agency, accelerate agency has developed long-standing partnerships with top brands that our clients can benefit from.
Our outreach team has excellent relationships with leading names in the SaaS tech space, including HubSpot, G2, BigCommerce, and more, who know that content from our clients is worth their time.
09. Ongoing reporting
Any top SaaS SEO agency can tell you that your strategies should always be evolving. Staying at the top requires pivoting with industry trends, your competitors’ moves, search engine updates, and more. We bring our thorough, expert knowledge to in-depth, ongoing reporting to deliver the flexiblity and knowledge that continued growth requires.
Success Stories
increase in monthly non-brand traffic
High Authority Links
Client: Dialpad
Dialpad looked to accelerate agency for help disrupting the competitive telecoms industry. They hadn’t attempted SEO as a marketing vertical before, so while they had a comprehensive website, it wasn’t well-optimized for search.
Our partnership garnered impressive results through a combination of expert audits, optimization, new content creation, and intelligent outreach.
increase in monthly non-brand traffic
High Authority Links
Client: Brightpearl
Leading retail operations system provider, Brightpearl, wanted accelerate agency to help them gather high authority links, improve their technical SEO, and attract more traffic from its core customer base.
By optimizing key pages and drawing on our content partnerships, it’s fair to say we delivered on the brief.
“We ask accelerate for advice all the time, and they’re very helpful. They’re just a good, collaborative agency.”
Nick Shaw | General Manager | Brightpearl
increase in monthly non-brand traffic
High Authority Links
Client: PandaDoc
A leading document workflow software provider, PandaDoc had successfully used SEO for several years, but had noticed growth starting to slow. They approached accelerate agency with the challenge of taking ten core pages to the top three position and increasing monthly US non-branded traffic by 20%.
accelerate agency was able to build on PandaDoc’s previous SEO success and increase performance by expanding onsite content, continuing keyword research, and completing a high-value link acquisition campaign.
New visitors to the site in six months
High Authority Links
Client: Databricks
As a leading cloud storage provider, Databricks wanted accelerate agency to help it increase its competitiveness against some of the biggest names in tech.
By prioritizing high-quality backlinks to high-authority domains, accelerate agency increased traffic to the Databricks site, with over 450k new visitors in just six months.
SaaS SEO FAQs
What are SaaS SEO services?
SaaS SEO services are search engine optimization (SEO) solutions that are specifically designed for Software as a Service (SaaS) companies, which often need to use different methods than traditional businesses.
SaaS companies rely on ongoing subscriptions as a business model. Meaning that customers need to be satisfied and retained, not just acquired. Any successful SaaS marketing strategy needs to account for the attraction and maintenance of these long-term customers.
Just getting someone to your site isn’t enough. You need to build trust with them, show them that you’re an expert in the field, and satisfy them that you offer the best solution to their problems.
SaaS SEO consultants and agencies provide services that help you build trust with site visitors. Expert onsite content, outreach relationships with leading brands, and more show that you’re an authority in your field and are offering the best solution to their problems.
How can I choose the best SaaS SEO agency?
We could be cheeky here and simply say “By choosing to work with accelerate agency”, but you’re probably looking for a bit more than that.
In truth, the ‘best’ SaaS SEO agency will be different for different companies. What you’re really looking for is the correct agency for your business. Consider your needs and how prospective agencies would be able to meet them.
For example, an agency with experience working on SEO strategy within your industry or niche may be a better fit than a bigger rival with less industry-specific knowledge.
It can also help to consider your own SEO experience. A full-service agency could be a good choice if you have little to no previous experience, but if your site just needs some fine-tuning a more focused agency might be a better fit
Your SEO and marketing budget will also play a part in any decision, as you’ll want to choose an agency that can deliver the best value for your money. Before you start working with any agency, make sure that you have a clear idea of what they’ll deliver for you.
How long does it take to see results from SaaS SEO?
Unfortunately, there’s no hard and fast answer when it comes to the question of how long it takes to see results from SaaS SEO, or, in fact, any type of SEO, partly because what counts as successful results can vary from business to business.
Some strategies, such as boosting traffic to a handful of important pages, can return results in a couple of months if implemented well. Others can need more time, effort, and perseverance.
Furthermore, SEO shouldn’t be thought of as a one-off process. It’s an ongoing process of optimization and updating to keep your business competitive in the long-term. This is especially the case for SaaS SEO, which needs to deliver value by retaining loyal customers as well as attracting new ones.
So, don’t be put off it your SaaS SEO doesn’t deliver quick and easy wins. As you continually adapt and improve your site, the impact of your SEO will compound to deliver better results than you ever could have expected.
How can an SEO strategy increase SaaS conversion rates?
While a robust SEO and content marketing strategy might not earn you that much straight away, a high-quality SEO campaign can help you connect with new customers and convert them into loyal clients, ultimately making a big difference to your bottom line.
As a SaaS business, it’s critical for you to connect with prospects online, but as the SaaS niche gets more competitive, this can be easier said than done. To ensure a steady stream of organic traffic to your website, you have to appear high on the SERPs (search engine results pages). After all, when was the last time you scrolled to the second page of Google?
Expert SEO services for SaaS software companies help you rank for your business-critical keywords, delivering more eyes on your product and more successful conversions.
However, that’s not the end of the story for how tailored SEO strategies can increase SaaS conversion rates.
Content creation and marketing efforts are an integral part of the best SaaS SEO strategies. As well as boosting your organic search traffic, these elements also position you as an authority in your field, with extensive knowledge around the very topics they’re interested in. This is further supported by link-building, which allows potential clients to find you on renowned third-party sites and forums.
What’s the best SaaS SEO strategy to drive organic traffic and leads?
There’s no one-size-fits-all SaaS SEO Strategy to fulfill the needs of every SaaS business. Startups and small businesses will need a different strategy from enterprises. As is the case with many things in digital marketing, the best SaaS SEO strategy is the one that will work most effectively for your business.
And if you don’t know what that is yet, an experienced SaaS SEO agency, like accelerate, can help.
Our SaaS SEO process always begins with a deep dive into our client’s businesses and their existing marketing efforts. We also put a microscope on your competitors to provide actionable keyword gap analysis. With this qualitative and quantitative research, we deliver a content marketing and SEO strategy that marries your business goals and customer needs for the best results.
How can link building optimize traffic for SaaS companies?
Link building is vital to optimizing traffic for SaaS websites, but how exactly does it work?
Link building is best understood in two distinct parts: Tactical link building and authority link building. Tactical links are links that help convince Google of the relevance of your linked content to a particular topic and the keywords associated it.
For example, a link from a post about communications software to a business case study on how you helped a client upgrade their in-house communications would help Google connect the case study with the general topic of communications software.
Authority link building involves backlinks from major publications or organizations within your industry. Connections with respected organizations will give your site a boost by providing a marketing channel that comes with inbuilt trust and recognition.
An SaaS SEO agency with strong link building partnerships will be able to deliver links to high-authority sites that can be hard to come by otherwise.
What type of link building services do you offer?
accelerate agency is proud of the relationships we’ve built with businesses and organizations all over the world, including many high-authority domains with whom we work to deliver top-class link building services.
Our SEO team has been able to build these relationships by helping our clients create high-quality, relevant, and unique content with their niches.
Work with us to define your link building goals, anchor text, and other critical elements and we’ll take it from there. Our creative team knows the kind of content that high authority domains want to feature, and by combining this with our content partner relationships, we can give your link building the boost it needs.
How much does a SaaS SEO agency cost?
Being an expert SaaS SEO agency includes knowing that its pricing can be tricky to generalize. That’s why you won’t find quoted rates on our site.
Because SaaS SEO needs can differ so drastically between companies, we always want to consult with you to give the best idea of our services, and these tailored solutions are impossible to fit into a restrictive, pre-determined price list.
The best way to think about the costs of SaaS SEO is through ROI. For example, if you wanted to spend as little as possible at the outset, you could choose to perform SEO in-house, however, if you have little prior experience, you may struggle to see much return.
Think about what you want your SaaS SEO strategy to deliver and who the best people are going to be to deliver those results. This can help you decide if their services are worth it.
