Top 20 SaaS conferences to attend in 2024: a clear guide to the best SaaS events of the year
The SaaS (software as a service) market is surging and shows no signs of slowing down. The industry is experiencing exponential growth and expansion, and the numbers speak for themselves. The SaaS market could reach $908.21 billion by 2030 at a compound annual growth rate of 18.7%, firmly establishing its presence in global markets. With increasingly unstable events worldwide, businesses seek innovative solutions to enhance efficiency and gain a competitive edge.
So, SaaS conferences deserve significant attention these days. In a niche and evolving industry like SaaS, opportunities for tech professionals to enhance their knowledge are crucial for a company’s future.
Here, we’ll explore the top upcoming events for Summer and Fall 2024, why SaaS conferences are valuable, and what to do before you attend.
To help you find what you’re looking for, we’ve separated this post by sub-headers. Use the following links to jump to your chosen section.
- 20 not-to-be-missed SaaS events of 2024
- Best SaaS conferences: May
- Best SaaS conferences: June
- Best SaaS conferences: September
- Best SaaS conferences: October
- Best SaaS conferences: November
- Why attend a SaaS conference?
- Networking opportunities
- Learning from others
- Learning from industry leaders
- Is it worth my time and money to attend a SaaS conference?
- How to choose the right SaaS conference to attend
- How to build your presence at a SaaS conference
- FAQs about SaaS conferences
20 not-to-be-missed SaaS events of 2024
We’re already into Spring, and conference season is in full swing! There are literally hundreds of annual SaaS conferences to choose from around the world, from TNW Conference to ProductCon.
Fortunately, most of these conferences will be in-person events again after being strictly virtual for a while due to the pandemic. And they’re not all based in Silicon Valley, either! So, where to start? Let’s look month-by-month at the best SaaS conferences still to come up in 2024.
Best SaaS conferences: May
Date: May 13-15, 2024
Location: Austin, TX
Fee: from $699
SaaStock prides itself as the premier conference worldwide for SaaS founders aiming for $10M+ ARR and beyond. This conference attracts the most influential SaaS decision-makers, from founders to investors and enthusiasts. Over 800 SaaS founders will ignite discussions, forge connections, and propel opportunities this summer in Austin, TX.
SaaStock is designed to foster meaningful human connections. With over 100 hours of networking opportunities, you can converse with fellow SaaS founders, potential customers, or over 200 investors eager to support your SaaS venture.
60+ speakers, such as Steve Rowland (President, Klaviyo), Brandon Gleklen (Principal, Battery Ventures), and Ashley Grech (CRO, Xero), will represent some of today’s most exciting SaaS companies and VC funds.
Date: May 20-23, 2024
Location: Boston, MA
Fee: Starting from $1,899
This multi-day event is an opportunity to collaborate with industry, business, and technology experts and peers, who will share AI and hybrid cloud strategies and best practices to unlock sustainable competitive advantage for your business.
The conference starts with IBM Partner Plus Day, bringing together the partner community to discuss ecosystem strategy, network with peers, and engage with IBM leaders. The Think programming begins on May 21, featuring keynotes, immersive experiences, networking opportunities, and live demos focused on scaling AI across core business functions and industry needs.
Date: May 29, 2024
Location: New York, NY
Fee: from $978.83
ProductCon, organized by Product School, hosts four yearly conferences held in San Francisco, New York, London, and online. As one of the largest product management conferences, ProductCon showcases the latest SaaS trends and best practices in product management. Product professionals converge to glean insights from industry experts and envision the future of product management.
Join ProductCon New York this May to delve into cutting-edge trends in the Product industry and seize networking opportunities. Gain fresh perspectives on Product directly from the heart of New York City, the fastest-growing tech hub in the United States.
2023 speakers included Jonathan Rochelle (VP of Product, LinkedIn), Margaret Ryan (VP of Product, American Express), and Justin Kim (VP of Product, Vimeo).
Date: May 29-30, 2024
Location: Dublin, Ireland
Fee: €335
Known as Europe’s fastest-growing tech conference, Dublin Tech Summit returns in 2024. This two-day event is expected to attract guests in their thousands, and media outlets from around the world.
Featuring hundreds of international speakers representing many countries, Dublin Tech Summit aims to help tech companies elevate, integrate, and accelerate.
Speakers for the 2024 conference feature such esteemed guests as Dr. Omar Hatamleh (Chief Advisor, Artificial Intelligence and Innovation, NASA) and Sasha Rubel (Head of Public Policy for AI & Machine Learning AWS, EMEA, Amazon).
Date: May 29-30, 2024
Location: Worldwide
Fee: Starts from $567 for Los Angeles, CA (Prices vary according to locations)
DigiMarCon is considered the largest Digital Marketing, Media, and Advertising Event Series globally. For over a decade, their annual portfolio of over 40 Conferences & Exhibitions worldwide has been trusted by leading companies to offer current insights, best practices, latest trends, practical solutions, and strategies to tackle key business challenges.
The event format of this SaaS marketing conference acknowledges the collective experience of focused and high-level delegate audiences. This fosters innovative networking opportunities and idea-sharing among professionals in the digital marketing, media, and advertising industry.
Best SaaS conferences: June
Date: June 3-4, 2024
Location: Seattle, WA
Fee: from $299
MozCon is among the globe’s leading marketing conferences, offering abundant chances to connect with SEO, search marketing, mobile, conversion optimization, local search, and other industry leaders.
For SaaS SEO professionals, marketers, or executives seeking to engage with like-minded individuals on topics pertinent to modern digital marketers, this event is a must-attend. Each day offers diverse topics to cater to all interests, allowing attendees to delve into advanced strategies, from improving search engine rankings to leveraging data-driven insights for digital marketing endeavors.
Speakers in 2024 include Amanda Jordan (Director of Digital Strategy, RicketyRoo), Andy Crestodina (Co-Founder and CMO, Orbit Media Studios), and Azeem Ahmad (Global Digital Marketing Lead, Azeem Digital).
Date: June 17-20, 2024
Location: Toronto, Canada
Fee: from CA$645
Collision Conference stands as North America’s rapidly expanding tech event, offering networking opportunities with industry experts and insights into the latest technology trends. In 2023, the conference united 920 journalists, over 1,490 startups, 230 partners, and 865 investors and attracted over 36,000 attendees from 118 countries.
This virtual event explores various subjects, including data science, auto-tech content, and environmental sustainability, while showcasing prominent figures from global media, startups, and high-end industries.
Speakers for 2024 include Vinod Khosla (founder, Khosla Ventures), Rebecca Kaden (General Partner, Union Square Ventures), and Aidan Gomez (founder & CEO, Cohere).
Date: June 18, 2024
Location: Amsterdam, Netherlands
Fee: Starting from €249
In 2024, Mind the Product and Pendo are hitting the road for a three-stop summer tour across Europe. The event merges the best of #mtpcon and Pendomonium, showcasing keynotes by product visionaries, dynamic panel discussions, intimate roundtables, networking opportunities, food, and a cocktail reception. Join them to celebrate the pinnacle of product innovation, starting in Amsterdam and heading to London and Berlin.
The Pendomonium + #mtpcon Roadshow offers an ideal opportunity to advance your career. You’ll acquire valuable knowledge, strategies, and insights into the latest industry trends and innovations while networking with peers to expand your professional connections.
Date: June 17-19, 2024
Location: Dallas, TX
Fee: Starting from $495 for students and $1595 for investors
The world’s largest dedicated DTC subscriptions conference, SubSummit is a three-day event, giving attendees a range of workshops, track sessions, and keynotes to attend. There’s also plenty of networking opportunities.
If you’re looking to optimize your business model, learn how to improve retention or future-proof your business by understanding the evolution of the subscription industry, SubSummit has something for you.
The conference assembles over 180 executives from established enterprises and visionary businesses on the stage. These pioneers represent a diverse array of industries, spanning e-commerce, media, publishing, retail, streaming, SaaS, digital, automotive, and more. Speakers for 2024 include Venessa Yates (Senior Vice President and General Manager, Walmart+) and Neil Wusu (Director, Premium Subscription Strategy, Spotify).
Date: June 20-21, 2024
Location: Amsterdam, Netherlands
Fee: Starting from €700
TNW Conference gives industry leaders and tech enthusiasts alike all the benefits of a conference, combined with the atmosphere of a festival. James Beacham, Particle Physicist at CERN, describes it as being “like Woodstock for innovators.”
Attendees will receive insights from industry pioneers and will have the chance to meet policymakers, tech execs, startups, and scale-ups. More than 6,000 companies from over 120 countries attend.
2024 speakers include Sophia Velastegui (Aptiv | Microsoft, CPO/Former AI CTO), Thomas Plantenga (CEO, Vinted), and Antonio Felix da Costa (Formula E, Porsche Race Driver).
Date: various
Location: worldwide
Fee: All access pass starting from $497 for Los Angeles, CA
(Prices vary according to location)
The Global TECHSPO Series Event is the largest technology expo series in the world. TECHSPO gathers developers, brands, marketers, technology providers, designers, innovators, and evangelists driving innovation in our tech-forward world.
Featuring the latest advancements in Internet, Mobile, Adtech, Martech, SaaS technologies, and more, exhibitors can showcase their companies to thousands of consumers, top-tier investors, press, talent, and tech enthusiasts eager to celebrate emerging ventures.
Best SaaS conferences: September
Date: September 4-5, 2024
Location: San Francisco, CA
Fee: from $795
Product-led Summit is a premier SaaS growth conference tailored for SaaS business owners, emphasizing positioning your product as the primary growth engine driving customers and revenue.
Featuring over 200 top global product-led experts, it’s a must-attend event for every SaaS startup entrepreneur. This SaaS conference gives you access to award-winning strategies, practical frameworks, roadmaps, and presentations showcasing top SaaS tools for scaling your product-led business.
2023 speakers included Stephanie Neill (VP of Product at Amazon), Bhagya Dash (Director of Product Management at Paypal), and Ayushman Jain (Sr. Director of Product Management at Microsoft).
Date: September 18-20, 2024
Location: Boston, MA
Fee: from $899
INBOUND is HubSpot’s vibrant three-day conference focused on the latest trends and strategies in marketing, sales, and AI. Featuring inspiring keynotes, educational breakouts, HubSpot product announcements and demos, hands-on workshops, unique networking and entertainment opportunities, and over 200 speakers, it’s a must-attend event for those seeking to enhance their personal growth.
In 2024, INBOUND is adopting a hybrid format, featuring a physical summit in Boston alongside online accessibility. With thousands of attendees from sales, marketing, and service sectors, it offers lots of networking opportunities both in-person and virtually.
Past speakers at INBOUND include TJ Adeshola, Head of Global Content Partnerships for Twitter, and U.S. President Barack Obama.
Date: September 17-20, 2024
Location: Boston, MA
Fee: Starting from $949
A chance to come together with 13,000 Cloud and SaaS Founders, VCs, and Execs at the 10th SaaStr Annual: Three full days packed with tactical content, hundreds of workshops, and thousands of networking sessions—all aimed at accelerating your growth with reduced stress and enhanced success.
This Saas conference includes events outdoors and indoors, making it the only festival-style SaaS event. Attendees can take advantage of over 2,000 networking sessions, 1000+ VCS and investors, 300+ speakers from the world’s leading SaaS companies, and 150+ deep-dives, workshops, and classes.
Speaker submissions are currently open.
Best SaaS conferences: October
Date: October 14-16, 2024
Location: Dublin, Ireland
Fee: from €550
SaaStock, a worldwide community comprising over 5,000 SaaS business owners, founders, executives, and investors, was established to foster growth for SaaS organizations. This year’s event will take place in Dublin, Ireland.
Throughout the three-day event, attendees will gain actionable insights and learnings from industry leaders dedicated to aiding SaaS scaling efforts. Additionally, they’ll have access to diverse workshops, sessions, and networking opportunities with industry experts.
2023 speakers included April Dunford (Founder & CEO, Ambient Strategy), Victor Riparbelli (Co-founder & CEO, Synthesia), and Lucie Buisson (Chief Product Officer, Contentsquare).
Date: October 28-30, 2024
Location: San Francisco, CA
Fee: Starting from $195
Disrupt prides itself on being your destination for innovation at every stage of the startup journey. Whether you’re a budding founder with a groundbreaking idea, a seasoned startup aiming to scale, or an investor in search of the next big thing, Disrupt provides unmatched resources, connections, and expert insights to drive your venture forward.
From inspiring talks with industry veterans to interactive workshops and networking events, the dynamic program caters to entrepreneurs, investors, and corporates alike, guiding them toward their next breakthrough.
Speaker submissions for the 2024 conference are currently open, with past speakers including Sam Altman (Co-Founder & CEO, OpenAI), Marc Andreessen (Co-Founder & General Partner, Andreessen Horowitz), and Priscilla Chan (Co-Founder, Chan Zuckerberg Initiative).
Best SaaS conferences: November
Date: November 11-14, 2024
Location: Lisbon, Portugal
Fee: TBD
Web Summit will bring 70,000+ people together with companies redefining the tech industry. Past events in Lisbon have been described as “…the World Cup of tech conferences” by Fortune. This SaaS conference brings together policymakers, heads of state, and the founders and CEOs of technology companies and fast-growing startups to ponder a simple question: What’s the next step?
Global event speakers feature Reed Hastings ( Founder & CEO, Netflix), Linda Yaccarino (CEO, Twitter – rebranding to X), and Jack Dorsey (CEO, Block).
Date: November 13-14, 2024
Location: Cologne, Germany
Fee: Starting from €700
Germany’s leading conference at the intersection of Product, Engineering and UX/Design. Over two days, Software Engineers, UX Designers, Product and Digital Managers will gain insights from international speakers on developing superior software products.
This SaaS conference will dive into the tools, tactics, and methods used by professionals in large-scale digital product development, revealing how these individuals and organizations tackle digital challenges, and offering practical advice for your daily tasks.
Speakers at this 2024 SaaS event feature Matthew Skelton and Manuel País (Co-Authors, Team Topologies ), and Christina Lange (Trainerin & Coach, Pragmatic Change).
Date: November 13-14, 2024
Location: Ottawa, Canada
Fee: Starting from $549
This SaaS conference is described by Lauren Robinson, (General Partner, Highline BETA), as a “must attend for Canadian SaaS companies looking to scale globally.”
Since 2016, SAAS NORTH has been recognized as the Canadian hub for rapidly scaling SaaS founders and their teams. Over 2000 attendees, 800 companies, and 100 speakers will be at this conference for a “transformative professional experience”, in the words of the organizers.
Speaker submissions for the 2024 conference are open.
Date: November 20-21, 2024
Location: Helsinki, Finland
Fee: TBD
Slush is a not-for-profit building the world’s leading startup event delivering actionable company-building advice and bringing together the who’s who in the ecosystem.
Slush 2023 brought together 5,000 startup founders and operators, accompanied by 3,000 investors, representing $3 trillion in assets under management. The speaker line-up included Claire Hughes Johnson (Chief Corporate Advisor, Stripe), Tony Xu (Co-Founder & CEO, Doordash), and Cal Henderson (Co-Founder & CTO, Slack).
Pre-registrations are currently open for Slush 2024 Hatching Bird passes.
Why attend a SaaS conference?
There’s lots of fantastic content online – from case studies like our content marketing case study for RingCentral US, UK, France, and Germany, to ebooks, webinars, and more.
Despite these increased opportunities to grow your own knowledge, conferences still offer opportunities that can’t be found elsewhere.
1. Networking opportunities
While video chat options mean you can talk to anyone, anywhere, you simply can’t beat networking on a face-to-face level. Conferences bring people together from all around the world, including niche experts you wouldn’t normally get the chance to converse with at all. From company founders to VCs, SEO specialists to back-end coders, there’s space for everyone.
For example, accelerate agency offers a range of SaaS SEO specializations including content marketing that’s primed to those working in the SaaS industry. Anyone can tap into the wide range of content we offer on our site—such as this article on tried-and-tested SaaS marketing strategies—but we still prefer to use the human approach wherever possible.
Live SaaS events and conferences grant us the opportunity for us to meet fellow marketers, to get to know other people, and for other people to get to know us.
At any event, there’ll be hundreds or thousands of fellow professionals from the SaaS community available for roundtable discussions, and it only takes one spark to form meaningful connections and open the doors to new opportunities.
2. Learning from others
We all go to conferences eager to learn new things, but there’s more to it than just using them as potential knowledge centers.
Hearing about the successes and/or failures of like-minded SaaS companies can show you where you’re going right, and where improvements need to be made.
For example, you may be making waves with your latest SaaS product but don’t have the knowledge to promote it. At the best conferences, you can come across other firms to help you fill in the gaps. accelerate doesn’t just offer one-size-fits-all SEO like most companies you’ll come across—we actually specialize in content marketing for the SaaS industry and have a host of case studies to demonstrate our expertise —so meeting companies like us at a conference will help you and your team pick up actionable ideas and to stay across the latest trends in the sector.
3. Learning from industry leaders
Not all SaaS open conferences are equal. When you’re looking into events that could be relevant to your own business, make sure to check the speaker list.
If CEOs and SaaS founders of hugely successful companies are giving up their time to talk at a conference, they’ll likely have something worthwhile to share – from their best growth strategies to market insights. Such events can allow you to tap into knowledge from those who are normally too busy to share it. Or, if you’re strapped for time you can always read a handy ebook to fill any possible gaps.
Is it worth my time and money to attend a SaaS conference?
All business leaders need to budget, and here’s where research comes in. We’ll look at the best ways to choose the right SaaS conferences for your business shortly. But in brief, it’s definitely worth your time and money if you maximize the chance of getting a good return on your investment.
Look at the needs of your own business and match these to the expected content of this season’s events. Are there companies present that can provide a stepping stone to your own success? It’s one thing to provide knowledgeable SaaS content marketing for businesses. But really, you want to look for companies that can go beyond that—for instance, an all-round SaaS SEO agency accelerate can get you coverage in some leading places including HubSpot, Freshdesk, and BigCommerce.
Furthermore, you should consider the other bonuses that can be gained from your attendance. Can a particular business of software (BOS) conference showcase your own firm to the right people? Is there more to be gained by attending than missing out?
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How to choose the right SaaS conference to attend
Begin by making a list of what you’re hoping to achieve from attending a conference. For example, if you’re looking to learn more about a particular aspect of content marketing, such as excellently optimized SaaS landing pages, focus on the events that showcase expertise in that field.
Research the background of the various speakers. These days, you don’t need to hire a private detective—the world of marketing is full of expert stalkers who can find pretty much anyone via the likes of LinkedIn or Facebook.
Checking the size of an event is also an indicator of quality—look at the number of people who’ve signed up. This is an important factor when considering whether a particular conference is worth the time and money—you don’t want to turn up and find there’s no one there to network with!
How to build your presence at a SaaS conference
It goes without saying that a good smile and cheery persona can work wonders when it comes to networking. A good dress sense can also open the doors to new conversations and business friendships.
If you’re planning to be an exhibitor at one of the physical SaaS connect conferences, then make sure you’re offering a premium customer experience. Aim to hit the fine line between professionalism and friendliness. Make sure any slogans you use are short enough to be absorbed at a glance. Your mission is to draw people in, and once you’ve done that you can really turn on the marketing charm.
Consider giving away some brand-related free gifts to those you meet. Everyone will likely do the same, so choose these wisely. You’ll want something that sums up your brand identity, and at the same time, shows you have a friendly personality. And make sure you have a unique selling point (USP).
For example, accelerate agency is just one of thousands of digital marketing agencies operating worldwide, but few can match our content marketing offering. We’ve years of experience working with tech companies and can offer the kind of dedicated SaaS SEO strategies that are proven to work within a highly specialized sector.
View any conference that you attend as merely a step on a longer journey. There’s no point in gathering together a great list of new contacts if all these potential relationships remain professionally unconsummated. Treat them as hot leads, and be sure to follow up on any conversations within a few days.
If you are enjoying this post, why not book a consultation with accelerate agency to see how we can help skyrocket your SaaS business
FAQs about SaaS conferences
Is SaaS still relevant?
Yes, SaaS remains highly relevant as it continues to be a popular and effective model for delivering software applications over the Internet. As businesses increasingly rely on technology to streamline operations, optimize processes, and meet evolving customer demands, the demand for SaaS solutions will keep growing. Advancements in cloud computing, data analytics, and mobile technology will continue to make SaaS even more relevant across many industries and sectors.
What is the largest SaaS conference?
One of the largest SaaS conferences globally is SaaStr Annual, organized by SaaStr, a leading community for SaaS founders, executives, and investors. SaaStr Annual attracts thousands of attendees, including SaaS founders, CEOs, executives, investors, and industry professionals, from around the world.
Are these conferences suitable for newcomers in the SaaS industry?
Yes, many of the conferences on our list are suitable for SaaS newcomers. They offer anyone new to the industry the opportunity to learn from the experts, connect with peers, and gain valuable insights and resources to kickstart their SaaS journey.
Known for its comprehensive content and diverse attendee base, SaaStr Annual provides newcomers with a wealth of knowledge on various aspects of SaaS business, including sales, marketing, product development, and fundraising.
Positioned as Canada’s largest SaaS conference, SaaS NORTH provides newcomers with access to industry experts, informative sessions, and networking opportunities to help them understand the SaaS landscape and forge valuable connections.
While not exclusively focused on SaaS, ProductCon offers valuable insights and resources for newcomers in the SaaS industry, with sessions covering product management, UX design, and digital marketing strategies.
Lastly, INBOUND features sessions and workshops on marketing, sales, and customer success, providing newcomers with valuable insights into the SaaS industry’s customer-centric approach.
What kind of sessions can I expect at SaaS conferences?
At SaaS conferences, you can expect a wide variety of sessions covering different aspects of the industry. These sessions are designed to cater to various interests, roles, and expertise levels within the SaaS ecosystem. Some common types of sessions you may find include keynote speeches, panel discussions, workshops and tutorials, case studies and success stories, networking sessions, and product demonstrations.
Do SaaS conferences offer virtual participation options?
In the post-pandemic world, many SaaS conferences now offer virtual participation options, allowing attendees to join and engage with the event remotely from anywhere in the world. This trend brings several benefits for attendees, including accessibility, flexibility, cost-effectiveness, a safety and health option in the wake of the pandemic, and broader global reach.
Can I see any product demonstrations or workshops at SaaS events?
Product demonstrations and workshops are common features at SaaS conferences, offering attendees the opportunity to explore new tools, technologies, and solutions firsthand, as well as gain practical insights and skills through interactive learning experiences.
Many SaaS conferences feature exhibitor booths or dedicated demo areas where companies showcase their latest products, features, and innovations. Attendees can visit these booths to interact with product representatives, ask questions, and see live software demonstrations. Industry experts or experienced practitioners usually lead workshop sessions.
Are there opportunities for professional development at SaaS conferences?
SaaS conferences offer numerous opportunities for professional development across various aspects of the industry. These SaaS events often provide learning opportunities such as educational sessions, workshop and training sessions, networking opportunities, and career advancement resources.
How do you make the most of a SaaS conference?
Make the most out of any SaaS event by following this checklist:
- Plan ahead
- Set goals
- Be proactive
- Network strategically
- Take notes and follow up
- Embrace the virtual experience if the conference offers online options!
- Stay flexible and open-minded
