Best Social Media Channels For SaaS Marketing

Using LinkedIn

You know LinkedIn; it’s that social network you signed up to when you were job hunting and then forgot about it. At least, that’s how lots of people think of the platform. In reality, it’s a convenient tool for connecting with businesses and professionals in your niche. It’s also a channel you can use in a few ways to support your SEO.

LinkedIn is particularly useful for getting high authority backlinks to your site. The general process for doing so is pretty straightforward:

1. Build up your LinkedIn following
2. Share content from your website via LinkedIn
3. Encourage further engagement with that content
4. Wait for LinkedIn contents to link back to your content from their sites

Building up your LinkedIn following is a slow and steady process. You’ll need to use the platform’s advanced search feature to find and reach out to professionals in your field.

By searching for a job title specific to your niche, you can find loads of likely candidates. Try to send out contact requests to new people on a regular basis to keep your following growing.

Sharing site content via LinkedIn is somewhat idiosyncratic. Those behind LinkedIn don’t like people using the platform for direct marketing. As such, they won’t share updates with external links in them as widely as other updates.

When you first publish an update pointing followers to a page or post, don’t feature a link. Wait a couple of minutes and then edit the post to add the link. That gets around LinkedIn’s reticence to share updates that include links.

Once you’ve shared an update, try to generate some buzz and engagement. Ask followers to comment about your content or even ask them a direct question. That way, they’ll get more interested in the content and more likely to think about linking to it.

Using Facebook

It may seem odd to suggest using Facebook for SEO, or in fact, for business in general. The platform doesn’t have the same professional reach as LinkedIn. It is, however, a channel with a vast number of users. At the end of 2018, Facebook still had well over two billion active users.

The best way for modern firms to engage with those Facebook users is via Facebook groups. Groups are now the element of the platform with which users engage most. You can take advantage of this by building a group for your business or brand.

Facebook groups are an excellent way for firms to build a sense of community among followers. They also give you an extra outlet to share content with consumers more likely to find it useful. If you pitch the content right, they then might even share it more widely. That’s where you can get the backlinks and the branded traffic that are key to social media SEO.

Using Twitter

Twitter is another channel that’s great for sharing your business’s content en masse. Getting that content seen far and wide is a great first step to earning those valuable backlinks. It’s also an excellent way to get your company’s name out there to a broader audience. Using Twitter for social media SEO is a straightforward three-step process:

1. Create great content to share
2. Produce Tweets that are certain to get noticed
3. Use social amplification tools to spread your message further

If you’re serious about SEO, you should already be producing great content. Engaging keyword optimised posts and articles are vital to effective content marketing. All you need to make sure of is that what you share with your Twitter followers will interest that particular audience.

Your next step is to think about how you’re going to share the content. Any Tweet you put out with a link to a post or page needs to capture the attention. The Tweet has to stop a Twitter follower from scrolling on by.

(https://www.socialmediaexaminer.com/get-tweets-noticed/)

Images and other visuals are great for catching the attention. Tweets with a visual element typically get far more engagement than those with only text. Questions, polls, and other interactive features are also great for getting Tweets noticed.

Once you’ve got your content and your Tweet, you need to ensure they get seen by as many people as possible. Social amplification channels like Viral Content Bee can help you boost the reach of a Tweet.

Using Pinterest

Pinterest is a final channel to consider for social media SEO. The very visual social network is growing in popularity and can help you reach a different demographic.

(https://www.clearmessagemedia.org/pinterest-bar-graph/)

The one downside to using Pinterest to support your SEO is that it takes a good chunk of time and effort. To improve your reach on the platform, you need to be as active as possible. Pinterest rewards active users. The platform makes those users’ content visible to a wider variety of other users.

You also need to produce a steady stream of engaging content. It’s your content that you want users to notice and ‘repin’ to get your name out there. An excellent way to improve your chances of getting your Pinterest content noticed is by being experimental. Try sharing content with different images and pins to see what works best for you.