increase in non-brand monthly traffic
increase in traffic value over 14 months
The Challenge
Dialpad is a new, disruptive player in business telecoms. They asked accelerate to help them capture market share using SEO. The agreed targets were:
- Increase organic traffic value by 500%
- Boost non-branded traffic to website by 200%
- Help Dialpad maximize the SEO value of two new domains following company acquisitions
Insights
We started with a series of audits; technical SEO, competitive intelligence, onsite content and offsite links.
Dialpad already had a very large website in place of over 1,200 pages, but none of this content was optimized for search.
Dialpad had not previously attempted SEO as a marketing vertical, which meant starting with a blank slate.
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Let's Talk!increase in non-brand traffic
increase in traffic value over 14 months
What We Did
Our first priority was to concentrate on actions which would provide the biggest boosts in leads in the shortest amount of time.
Out of Dialpad’s existing 12,000 pages, we identified 300 which if optimized would quickly bring in high quality traffic. We identified and deleted a further 92 pages which were confusing Google’s algorithm and causing Dialpad to rank lower for important keywords.
A second priority was to begin redirecting traffic from the two domains Dialpad had recently obtained through company acquisitions. This process had to be done meticulously, ensuring that the right page from the previous domain was redirected to pages on dialpad.com which targeted the same keywords.
For content, digital PR, content partnerships and outreach, we identified topics most suited to driving leads for Dialpad, and began producing on-site and off-site content. In our first twelve months, we created 325 new pages for dialpad.com. Over the same period, we also produced and placed over 1,500 guest post articles and 5,400+ high authority links back to dialpad.com content.
Results
In our first year working with Dialpad we:
- Increased the monthly traffic value 2385% over 12 months (our target was 500%)
- Increased non-branded traffic by 4130% (our target had been 200%)
- Successfully managed two complex domain redirects
After just four months of working with accelerate agency, Dialpad decided to double its monthly budget.
This was further increased by Dialpad following a decision to expand its SEO work internationally. Twelve months after work began, Dialpad’s monthly budget has grown by 300%.
Award-Winning Campaign
- Most Effective Use of Organic Search at the 2022 Drum Awards Digital Industries
- Four nominations at the 2022 UK Search Awards (Best Use of Search – B2B; Most Innovative SEO Campaign; Best SEO Campaign; Best Use of Content Marketing)
- Two nominations at the 2023 UK Digital Excellence Awards (for SEO Campaign of the Year – B2B, and Best Outreach Campaign)
“The work done by accelerate agency far exceeded our expectations and has provided excellent ROI. We operate in an extremely competitive SaaS niche with a lot of established players, but with accelerate’s help we’ve turned SEO into an effective sales channel in matter of months.”
