High authority links published & scheduled
nombre total de nouveaux visiteurs sur le site sur 6 mois
The Challenge
Databricks is a leading cloud storage provider with a unique product known as a “data lakehouse.” This combines the best features of structured and unstructured data storage, using an open and unified platform for data and AI.
Databricks’ main competitors are Google Cloud, and Snowflake (backed by investment from Warren Buffett’s Berkshire Hathaway).
In January 2022, Databricks asked accelerate agency to help it increase its competitiveness in search against its well-funded rivals.
Insights
After a review and analysis of Databrick’s SEO position, the accelerate team and Databricks jointly decided to prioritize the acquisition of high quality backlinks.
While new links were being secured, the accelerate team also began creating new content, and optimizing existing content, on databricks.com.
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Parlons-en !published after only six months
nombre total de nouveaux visiteurs sur le site sur 6 mois
What we did
With high quality backlinks the immediate priority, the outreach team swung into action with a targeted campaign. This quickly produced dozens of content placement opportunities with highly relevant domains, which our editorial team rapidly began to fulfill.
After six months, 186 links have been published, with another 320 scheduled for publication. The most notable links acquired so far are:
ispsystem.com (DR 91)
computer.org (DR 83)
monday.com (DR 87)
toolbox.com (DR 82)
While backlinks have been a priority, extensive work has been lined up for improving the SEO performance of databricks.com. This includes 15 rounds of glossary optimizations, 4 new glossary pages, and 10 new landing pages.
Results
Despite being only six months of partnership, accelerate agency’s work with Databricks is already showing strong results.
Thanks to the early results securing high authority links, traffic increased by 36% in just four months and with over 450,000 new visitors from organic search.
“I worked with accelerate agency for nearly two years during my previous role at RingCentral, and was keen to get their support after I took a new position at Databricks. Although it’s only been six months, we’ve already had some extremely impressive results. The number of high authority links we’ve secured for our pages has been stupendous, as well as the growth in traffic and we are looking forward to fully implementing the extensive optimizations to our website in the coming few months.”
