Increase in annual value of US and UK SEO traffic to the website
Increase in annual value in the UK alone
The Challenge
AuditBoard was finding it an uphill battle to break through in the ultra-competitive US cybersecurity market. They found it difficult to rank for high-value, non-branded keywords, and their internal team was struggling with a growing backlog of SEO actions that needed attention. What’s more, slow link-building efforts were hindering their ability to build authority in spite of their expertise and standing in the industry.
As they prepared to launch new cybersecurity products, they needed to step up their SEO efforts and implement a clear and cohesive strategy. It was the only way to stand out in an increasingly crowded market and not fall further behind their rivals. That’s where accelerate agency came in.
Insights
An expert eye on AuditBoard’s website revealed a tangled web of technical issues and missed opportunities. The site’s fragmented structure was creating siloes, burying valuable content, and contributing to the difficulty in ranking for high-value, non-branded keywords.
Content on the site, too, wasn’t ideally aligned with user intent, making it harder to capture their intended audience. Add those issues to slow progress in link-building, and the result was the loss of ground to competitors.
The challenges faced by AuditBoard were in no way down to lack of ambition or endeavor. The team was working hard to keep up with the site’s SEO needs, but there was no streamlined, holistic approach or strategy. accelerate agency recognized the need to focus on the fundamentals: Structure, authority, and intent.
Want Results Like These?
Let's Talk!Increase in value in the US and UK
What We Did
The first step towards unlocking AuditBoard’s inherent potential was to tackle their technical roadblocks. accelerate agency worked to restructure AuditBoard’s site to eliminate silos and improve navigation. At the same time, we ramped up link-building efforts, working with partners, and securing high-authority backlinks to boost the site’s domain authority.
Then, we dove into their content strategy by identifying high-intent keywords and optimizing existing pages to better target those—and align with the needs of users searching for them.
Finally, we developed a strategic roadmap for their new product launches, ensuring that content was primed for visibility from day one. With these efforts combined, AuditBoard was positioned not just to compete, but to lead in their market.
Results
AuditBoard and accelerate agency’s partnership resulted in significant improvements in terms of the volume and quality of non-branded traffic. In both the USA and the UK, we made notable strides in the areas of traffic value and keyword ranking:
- Non-branded traffic value in the USA grew from $36,938 to $98,365 Monthy—an increase of 166.3%.
- Non-branded traffic value in the UK grew from $2,137 to $10,524—an increase of 392.5%.
- Non-branded traffic volume in the USA increased from 17,379 to 37,600—growth of 116.4%.
- Non-branded traffic volume in the UK increased from 1,796 to 4,227—growth of 135.4%.
- The number of non-branded keywords in the sought-after positions one to three on search engine results pages in the USA increased from 640 to 1,789—a 180% growth.
- The number of non-branded keywords in the sought-after positions one to three on search engine results pages in the UK increased from 71 to 210—a 196% growth.
- In the USA, 851 new keywords ranked in those top three positions—representing 36.7% growth.
- In the UK, 94 new keywords ranked in those top three positions—representing 35.6% growth.
All of these results helped AuditBoard to close the gap on their rivals, and ensured their website started to position them as true leaders in their field.
