Increase in Global non-branded traffic value
The Challenge
Ardoq is a Norwegian company known for its innovative Enterprise Architecture platform that helps organizations optimize processes, manage IT landscapes, and drive digital transformation.
When Ardoq sought the help of accelerate agency, the company was at a crossroads. Despite having strong content, Ardoq’s SEO strategy was not delivering the desired results. The lack of connection between their efforts and business objectives meant valuable opportunities were missed, and the business desperately needed a more aligned and optimized SEO approach.
Insights
Despite their hard work, Ardoq was held back by the lack of a unified approach that connected content optimization, authority building, and user experience.
The business needed a strategy to address these challenges, which prioritized revenue-focused metrics, improved user experience, and established greater authority through link-building. The company was looking to unlock the full potential of its existing content and compete more effectively in its market. And that’s where accelerate agency came in.
The accelerate agency team quickly spotted an opportunity for growth for Ardoq. By addressing gaps in their strategy—optimizing content for intent and keywords, improving navigation, and building authority—Ardoq could potentially boost their search performance significantly. With a cohesive plan, they could transform their SEO efforts into a key catalyst for business success.
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Let's Talk!Increase in Global non-branded traffic value
What We Did
To address the challenges facing Ardoq and unlock their full capabilities, accelerate agency experts implemented a comprehensive, results-driven SEO strategy. Here’s what the team did:
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Realigned Strategy with Business Goals:
- Shifted focus from MQLs to revenue-driving metrics.
- Prioritized high-intent keywords to attract the right audience.
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Improved Site Navigation:
- Restructured the website for a more intuitive user experience.
- Enhanced search engine indexing by simplifying site architecture.
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Optimized Existing Content:
- Aligned content with search intent to increase visibility.
- Refreshed high-potential pages to improve competitiveness.
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Launched a Targeted Link-Building Campaign:
- Secured high-quality backlinks from authoritative sources.
- Boosted the site’s overall domain authority.
By integrating these efforts into a constructive strategy designed by accelerate agency, Ardoq’s SEO approach became scalable and aligned with its business objectives, driving measurable growth and setting it on the road to success. The results speak for themselves…
Results
With the accelerate agency team behind the wheel, Ardoq’s revamped SEO strategy delivered exceptional growth, highlighting the power of aligning content, site structure, and authority-building efforts. The results were truly impressive:
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Non-Branded Traffic Growth:
- U.S.: Increased by 507.1%, from 2,195 to 13,325 visitors.
- U.K.: Surged by 1,044.2%, growing from 170 to 1,949 visitors.
- Global: Expanded by 655.6%, reaching 19,603 visitors from 2,594.
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Non-Branded Traffic Value:
- U.S.: Rose by 658.9%
- U.K.: Jumped by 911.5%
- Global: Increased by 1,059.4%, reaching $12,916 from $1,114.
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Top Keyword Rankings (Positions 1–3):
- U.S.: Improved by 525.7%, with keywords rising from 35 to 219.
- U.K.: Gained 616.7%, increasing from six to 43 keywords.
- Across both markets, dozens of new keywords reached top-three rankings, enhancing Ardoq’s competitive edge.
The gains were significant for Ardoq, and all resulted from the effective SEO transformation by accelerate agency. Harnessing the power of an SEO strategy that includes content optimization, a focus on high-intent keywords, and visibility enhancement in competitive markets, Ardoq has now opened doors to fresh growth prospects.
Accelerate has been an invaluable partner in laying the foundation and driving the growth of our SEO program. Over the past year, they’ve increased our traffic from 4k to 17k, boosted top 3 keyword rankings from 37 to 274, and tripled our traffic value from $6.7k to $27k. Their expertise, dedication, and collaborative approach have been instrumental to our success of our campaign.
