What is Content Marketing ROI?

Your content marketing return on investment (ROI) is a measure of how much revenue you’ve gained from your content marketing strategy in comparison to how much you’ve spent. Your overall ROI will depend on your content performance and how much traffic and revenue you’re driving from your efforts.

How to calculate Total Content Marketing ROI

ROI = (Gain from investment in content - cost of investment in content) ÷ cost of investment Your overall ROI will depend on your content performance and how much traffic and revenue you’re driving from your efforts.

How to measure your Content Marketing ROI

Determine the most relevant and actionable metrics Set benchmarks Measure and manage the data Also factor in proxy metrics or key directional indicators Produce actionable insights Your overall ROI will depend on your content performance and how much traffic and revenue you’re driving from your efforts.

What is the average ROI for Content Marketing?

There’s no fixed average ROI of content marketing to aim for. Instead, look to hit your personal targets and benchmarks in the areas of return you’ve identified. If your content is: bringing in new customers, retaining them, re-activating past customers, helping you to sell more to existing subscribers, fuelling word of mouth, building your reputation in the field, and driving paid acquisition, you’re sure to see a positive return on your efforts.

Content Marketing ROI—How to accurately measure & prove your success

May 11, 2022

Published by Paul Wilkinson

Content Marketing ROI – How to accurately measure & prove your success

Content creation is the king of all digital marketing, covering infographics, blogging, webinars, email marketing to podcasts, social media posts, and SEO optimization. It aims to […]

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